![]() Findings suggest that, in some settings, idealized imagery as an output of digital retouching does have a negative impact on women’s body satisfaction. We also examine literature investigating whether the inclusion of disclaimers on photoshopped images has effects on consumers’ reaction to the ad both psychologically and in terms of ad effectiveness. The purpose of this paper is to critically review the literature on photoshopping of ads in terms of both its societal and managerial impacts. As a result, the practice of digital retouching or “photoshopping” of ads has come under scrutiny, with some countries implementing restrictions on the practice. Women can feel pressure to live up to “perfect” images depicted in advertising, sometimes resulting in negative consequences. Did you know that this type of false physical narrative on social media is one of the leading causes of teen depression? FaceApp at least had a fun purpose of making you look old in your selfies (as well as making you vulnerable for Russian to steal your data).The extant literature suggests that idealized imagery of female models in advertising has negative impacts on the body satisfaction of those exposed. The larger issue? Apps, such as these, create an unrealistic physical appearance that’s dangerous to the minds of young adults. AuraGlow is just yet another app trying to create a false narrative. Stop creating apps with the only purpose of making people look better in their Instagram photos than they look in real life. The “official story” is the app is supposed to show you what your teeth look like with whitening products. The only function is to make your teeth look whiter in selfies. Spoiler Alert: The app is absolutely asinine. I recently got an email from the app company AuraGlow. There’s a whole world of apps that will physically shape your appearance, quicker than you can say, “body dysmorphia.” Now, there’s no need to use the liquify tool in Photoshop to create a false physical narrative about ourselves. ![]()
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